New Headquarters
Project: Create Barstool Sports new headquarters and “fantasy factory” in a former dairy facility in Chicago’s Fulton Market neighborhood. The project spans 39,000-sf across two floors — all carefully curated to reinforce Barstool Sport’s brand and culture.
Design approach: Barstool Sports leaders envisioned a space where their team and guests could create content and have fun in a vibrant environment. The design team transformed a former dairy facility into an open-concept workspace with 12 podcast and three broadcast studios, full-sized basketball/multi-sport court, golf simulator, commercial kitchen for cooking demonstrations, open seating workspaces overlooking the basketball court, and bar and kitchen areas.
Challenge: The project is a working video and podcast studio. Solution: Project required close coordination among IMEG’s mechanical, electrical, and Technology design teams to ensure fully functional audio recording, lighting controls, and video playback performance.
The outcome: Barstool Sports received a versatile and adaptable space that emphasizes branding and sponsorship opportunities for its broadcasts and social media moments.